While there are many elements that make up a good business, at the root of everything is a good idea, a worthy product or service that is unique, solves a problem or fills a gap and is able to gain traction.
Marino Robert Sussich is an experienced businessman and entrepreneur that is well-versed in making exceptional concepts into realities in the business world. Here are some ways that you can identify a good idea, a worthy seed from which a company may grow.
1. It is unique
A good idea for a business venture is one that nobody else is doing, or one that no one is doing quite the way that you are. The best ideas will often seem as though they should exist already but employ a source of differentiation that offers a competitive advantage, states LIGS University.
2. It solves a problem
The best businesses will use technology and creativity to solve an existing problem that others may not have seen and offer a solution that makes life easier. It may also be a service that only a select group of people require, tapping into a specific demographic.
3. It is simple
If the business idea requires little explanation, it is more likely to succeed as a clear, concise concept will be more popular among customers or potential investors. You should be able to provide an exciting and brief “elevator pitch” that explains what your product or service is and why it is necessary.
4. You are passionate about it
Just as Business News Daily explains, your product or service is more likely to be successful if it is something that your heart is in. Ask yourself if you would do it for free.
If you are unsure about a new venture or require advice around starting a business, contact expert entrepreneur and business consultant Marino Sussich to make that concept a reality and begin achieving success.