Managing a business and determining a trajectory for success requires focus and skill in many areas including finance, marketing, sales, communication, negotiation and creativity – all skills that Marino Sussich has mastered in business consulting. Under the umbrella of creativity lie the ideas behind the business, what is behind its conception, and out-of-the-box thinking that differentiates it from the competition. It is this area of creativity that is most underrated in business management, yet arguably the most important. It is the most dependable skill to generate new methods of turning heads and sparking consumer interest.
Forbes argues that effective differentiation is one of the more major challenges that small businesses face, but how can you make your business stand out from others in the same industry?
Fill a gap
One important way to differentiate your business is to fill a gap or, in other words, identify something that is missing in the industry and create something that fulfills that need. An example of this is the way Uber made it easier for the everyday person to become a ‘taxi driver’ as long as they owned a car.
Continue to reinvent with emerging technologies
Consider the way Uber made ride-sharing more accessible by adapting to the popularity of mobile apps. Adopting emerging technologies is one method of standing out and appealing to consumer trends.
Understand a ‘good idea’
There are a few main elements that make up a good idea, whether it’s a business idea, a product idea or an idea for a new work process. The best ones are always simple; they don’t rely on a large budget and, as SmartStorming explains, should deliver more value than they cost to carry out. When brainstorming, every idea should be considered as any thought can be followed to lead to a better one.
If you are struggling to make your business stand out, business management consulting companies are able to assist you. Contact Marino Sussich to begin achieving business success.