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Introduction to Business Analysis Techniques with Marino Sussich

business analysis techniques

The business world is dynamic and ever-changing, so remaining ahead of the competition requires a lot. To gain a deeper understanding of your organisation, its place in the market, its level of success and how it can be continuously improved, business analysis methodologies play a crucial role. 

Marino Sussich has a strong understanding of the various business analysis techniques that can assist in driving business strategy and success. Learn more about their significance and the key techniques to implement. 

Understanding significance of business analysis techniques

Business analysis methods are essential tools, processes and techniques that are used in order to understand, evaluate and enhance business operations. These techniques provide efficiency in gathering, analysing and interpreting data that assist in informing strategic decisions

Analysis techniques offer crucial support for:

1. Decision-making

Gathered data is able to provide insight into facets of business operations that influence decision-making. This can involve identifying market opportunities or mitigating risks. 

2. Strategic planning

Analysis techniques contribute to this process by creating a better understanding of factors influencing the organisation, build on strengths and navigate challenges. 

3. Adaptability

Continuous improvement is facilitated by identification of insufficiency, bottlenecks, missed opportunities and more that analysis methods can provide insight into. 

Key Techniques 

1. SWOT analysis

SWOT stands for Strengths, Weaknesses, Opportunities and Threats. This form of analysis allows you to evaluate both internal and external factors and identify core competencies to capitalise on as well as areas for improvement. 

2. PESTLE analysis

This analysis considers the Political, Economic, Social, Technological, Legal, and Environmental elements of business operations. This is useful to ensure your organisation can anticipate and respond to external changes. 

3. Process mapping

Process mapping is an essential tool for building efficiency in processes, and involves visually representing workflows in order to identify any bottlenecks or areas for improvement. You can use process mapping software or create your own process flowchart. 

4. Data analysis 

There are a range of techniques that can be used to analyse data and convert this into actionable insights to support decision-making. Some techniques include statistical analysis, data mining, and predictive modelling. 

5. Use case analysis

This type of analysis involves defining scenarios in which a system or process will be used, and establishing that the product will sign with the determined business objectives. A system is designed from the user’s perspective to identify system requirements. 

6. Root cause analysis

To identify any problems at their source, a root cause analysis is necessary to delve deep into any potential underlying causes behind particular challenges. Identifying the root of the problem assists in determining the most effective solutions.

7. Benchmarking

This involves comparing the performance of your own business against general industry standards or what has been determined to be best practice, allowing you to identify areas of improvement and set a standard for success.

8. Cost-benefit analysis

To evaluate the financial feasibility of certain projects or business undertakings, a cost-benefit analysis is essential to weigh project costs against the benefits and aid in strategic financial decisions and resource allocation. 

9. Critical success factors

CSFs are essential when it comes to identifying and prioritising elements that are crucial to overall business success. Determining these factors is crucial in order to maintain focus and achieve business objectives. 

10. Scenario analysis 

To anticipate, prepare and plan for a variety of potential future circumstances, a scenario analysis can be extremely beneficial. You may develop strategies for a variety of future scenarios to ensure your business is able to thrive in each case. 

Selecting the right technique

With a range of techniques at your disposal, the difficulty may involve selecting the appropriate tool. You should first identify your business objectives and then select the analysis technique that aligns with these objectives. 

If you are launching a new product, you may benefit from a SWOT analysis, a PESTLE analysis, and a cost-benefit analysis. 

Marino Sussich empowers businesses for success

Marino Robert Sussich is an expert business consultant that is well-versed in analysis techniques that can assist businesses in achieving their goals. To lead your business to success, contact Marino and arrange a consultation.