Category: Blog

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The Secret to a Successful Product

About 40% of all new products lead to failure, says Forbes. That’s nearly half of all new products, which is a pretty discouraging figure for new businesses and entrepreneurs. Those creators of the 40%, however, didn’t have this blog or business consultant and innovator, Marino Sussich, to provide the secret to what makes a successful […]

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Knowing How to Target Your Audience

There are many elements to running a successful business, and having a strong idea of your target audience and how to impact it is a critical part of business success. No matter how impressive your product or service is, without being able to reach the consumer there will not be many people interacting with your […]

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How Problem Solving Creates Great Business

Marino Robert Sussich is an innovative business consultant who has made a name for himself in the business realm by coming up with solutions to complex problems. Whether it is a service or product, Marino Sussich knows the value of creative solutions and their success among consumers.  The best businesses implement creative solutions from inception […]

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3 Top Pieces of Advice from Business Advisors

Marino Sussich is a consultant with a range of experience and knowledge in the field of business management. Business consultants or advisors are knowledgeable people who are essential in offering guidance and mentorship to a business owner.  Even just as someone that can offer another perspective on the way your business is run and what […]

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The Importance of Marketing Strategy for Businesses

For a business to thrive, or exist at all, the number one element that it relies on is a consumer base to engage with and drive profit for its products and services. Without this, any business would not last very long.  Marketing is essentially the main way that a business can grow its consumer base […]

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4 Reasons Why Businesses Fail

Running a successful business involves many elements including knowledge of the industry, uniqueness and demand of products and service, financial knowledge and more. Being aware of what it is that makes a business successful is important. One great place to begin understanding what makes a successful business is identifying what makes an unsuccessful business.  Marino […]

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4 Ways to Know a Business Venture is Worth It

While there are many elements that make up a good business, at the root of everything is a good idea, a worthy product or service that is unique, solves a problem or fills a gap and is able to gain traction.  Marino Robert Sussich is an experienced businessman and entrepreneur that is well-versed in making […]

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How to Adopt Strategic Decision-Making

For Marino Sussich, coming up with innovative solutions to complex problems is a core skill that has established him as a respected name in the business realm. Strategy is an important element of management for all international business companies, involving the making of a series of decisions that lead to actions for company success.  From […]

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The Essentials of Business Strategy: SWOT analysis

In business strategy consulting a variety of elements have been established as essential components, including the establishing of long-term goals, financial, operational or market objectives and more. One notion that is imperative to business strategy is the SWOT analysis technique.  This technique, when used in effective management, is an excellent framework for business that Marino […]

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How to Make Your Business Stand Out

Managing a business and determining a trajectory for success requires focus and skill in many areas including finance, marketing, sales, communication, negotiation and creativity – all skills that Marino Sussich has mastered in business consulting. Under the umbrella of creativity lie the ideas behind the business, what is behind its conception, and out-of-the-box thinking that […]